Why Context-Aware Marketing is the Key to Mobile Success
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Rob Mullen
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Retailers need to stop marketing at users’ smartphones like they've simply got access to some annoyingly small desktop computing device. That overlooks the one thing that's the benefit of a connected smartphone: it's mobile. It's also cherished and checked more than any other connected device, all day, every day, wherever your customers are, a trend that's only growing with time.
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