Why Context-Aware Marketing is the Key to Mobile Success
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Rob Mullen
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Businesses simply can't help themselves to this kind of information — and nor should they want to. There's a much greater benefit to be had from a clear and prominent privacy policy with thorough opt-in policies. Couple that with better service or a discount and you'll find that customers are willing to share this information with you. Younger consumers almost expect it, with 61 percent saying that they're happy to swap information in return for a more personalized experience.
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