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Paul Miller
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Bass said e-commerce needed one person to turn to if business wasn’t good. “But if you’re completely integrated,” he said, “you can’t do that.”
Other notable differences between channels, such as making online checkout easy and search better, “don’t fall into stores or catalogs,” he said. “There are other important duties that don’t fall within any one area.”
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- People:
- Fair Indigo
- Places:
- New York
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Paul Miller
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