3 Steps to Influencing Brand Preference

A brand that can capture and decipher intent has a competitive advantage in enabling shoppers to more quickly achieve their objective. The more accurately and consistently a brand identifies and responds to intent, the greater the trust the consumer places in that brand.

How can brands decipher intent? By linking predictive analytics and a consumer's up-to-the-minute universal behavior data variables with rules-based campaigns. Predictive analytics determine the best degree of fit between a shopper and meta-level purchase paths based on past customer behaviors and their outcomes.