3 Steps to Influencing Brand Preference

The success of this correlation relies on knowing how to decipher consumer intent accurately. Furthermore, the three key capabilities for deciphering intent and enabling shoppers are a 360-degree unified customer database, customer intelligence analytics and sophisticated behavioral targeting. When not used together, they can create a disconnected experience that does more harm than good. When used in concert, they can forge a brand experience that makes a lasting — and highly profitable — impression.