3 Steps to Influencing Brand Preference

Deciphering Intent
To keep a meaningful conversation going, it's critical to understand the next step in consumers’ purchase journeys. Without the ability to accurately decipher intent, delivering the right message at the right time on the right device to the right person becomes a guessing game. At every step in the purchase journey, consumers want to accomplish specific objectives — e.g., identify potential vendors, understand the pros and cons of products, find out what their peers think, etc.