Respect (and Sell To) Your Elders

* Make your site easy to navigate; include the elements that take visitors to the next page and step in the sale. For example, use large arrows labeled “next page” and “go back.”

For more tips provided in the whitepaper, go to http://www2.kbm1.com/FileUploads/WP-23RulesforTargetingSeniors.pdf .