Check it Out: Reinventing the Pop-Up Shop

To further integrate the digital pop-up campaign with its social presence, Canvas Lands' End is conducting a sweepstakes on Twitter around the event. For each of the eight weeks of the digital pop-up store campaign, eight consumers will win a $100 gift card to create their own Canvas Arrivals look by retweeting a message from the brand. There will be a new sweepstakes each week, with 64 winners total.