Special Report: More Web, More Print or Both?

➜ Focus more heavily on your data. Track your optimal marketing mix, accurate metrics for comparing ROI across all channels and profitability when acquiring and retaining customers. — Lukasiak

➜Rely on merchandise, not flash. “The catalogers having the most success out there right now are still the ones whose chief focus is always on two things: the product and its relationship to the customer and the customer’s needs.” — LaPierre