Special Report: More Web, More Print or Both?
Reconsider how you allocate appropriate funds for online, print channels
5 Pointers From Industry Experts
Rick Fernandes, CEO of Webloyalty; Jennifer Lukasiak, director of marketing and research at Quebecor World; and Bill LaPierre, senior vice president of list brokerage at the Millard Group, offer myriad tips for catalogers to maximize their marketing budgets.
➜ Decrease shopping cart abandonment, increase the price point (values) of every transaction, maximize on post-transaction activities. — Fernandes
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