Special Report: More Web, More Print or Both?
Reconsider how you allocate appropriate funds for online, print channels

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Joe Keenan
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How much is enough? Con-sidering that the percentage of orders being placed online is in excess of 70 percent for some catalogers, “many still aren’t putting enough emphasis on having a strong enough Web site,” LaPierre says. “They’re not putting enough emphasis on converting customers once they get to the Web.”
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