Behavioral Retargeting: Reconnecting With Old Friends (or Site Visitors)
It's likely you've used behavioral targeting to reach out to and convert shoppers on your website or through display ads. Now, however, with so much of your online marketing occurring on social media sites, wouldn't it also be valuable to reach consumers there with behavioral targeting? And what if you could actually improve your campaign effectiveness by retargeting those same people via social media?
Todd Parsons joined Criteo as Chief Product Officer in August 2020. He is responsible for product strategy and new product innovation to diversify and transform Criteo's platform offerings. For over a decade Todd has built marketing solutions at the intersection of consumer identity and data. Prior to Criteo, his team established OpenX as the first people-based programmatic marketplace. As CPO of SocialCode, Todd developed products to activate and measure first-party audiences across Facebook, Amazon, YouTube and other platforms. Earlier, Todd led Acxiom's Marketing Services business and founded two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS for social media measurement and analytics.