Profile of Success: The Fruits of Wild Labor

In-depth product knowledge coupled with symbiotic supplier relationships have kept Justin Rashid at the top of his game.

Background: Justin Rashid grew up in the food business; his father and uncle owned several grocery stores in Detroit. His mother, whom he describes as an Indiana farm girl, loved to garden and pick wild berries. Equally influenced by both, Rashid began foraging for and selling wild foods, such as berries and mushrooms, to upscale restaurants.