A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle
CS: Your first job out of college was with Paul Fredrick and you’ve been there ever since, right?
SD: I did. So I’ve been here almost nine years and I started off in an assistant position on the catalog side, on the circulation side. I guess I performed well enough to have somebody notice me and worked my way up the ladder quite a bit.
CS: So, the catalog industry is all you’ve known?
SD: Yeah, pretty much. I can tell you what I didn’t want to do. I was fairly certain coming out of school that what I didn’t want to do was get into sales. I really liked marketing and what that meant. What would I have liked to have done? Probably like most people, I would’ve liked to work on the kind of advertising side. Am I creative enough to actually believe that I could have succeeded there, I don’t know. But I guess I like to think that I could have.
CS: Have you had any mentors over the course of your career to help guide your development?
SD: Certainly. Allen [Abbott] has been an incredible mentor for me. He’s got years of experience and he’s a wealth of knowledge and is happy to assist in any way that he possibly can. Yes, he’s got a wealth of knowledge and he’s more than happy to share it, and he’s been incredibly helpful for me.
I think we’ve just generally as a company aligned ourselves with a bunch of vendor partners that fill in that same position as well — very willing to work with us and help and share knowledge. Between Allen and those vendor partners, I think I’ve learned a lot about this business; just about marketing and selling a product in general.