A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle
Profile of Success, Catalog Success magazine, September 2008
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Joe Keenan
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CS: Does this vary for prospects vs. your housefile? How is that determination made?
SD: Sure, that’s housefile. On the prospecting side, we’re mailing about monthly.
CS: What’s the catalog’s annual circulation?
SD: Between 12 and 13 million.
CS: What’s the size of the 12-month housefile?
SD: We’re at about 180,000. A little over that, actually.
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- Paul Fredrick
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