A Chat With March’s Profile, Martin Smith, CEO of MindWare
Profile of Success, Catalog Success magazine, March 2008
CS: It really stresses an educational benefit to it?
MS: Yes it does. We wouldn’t carry something which was a straight mass-merchandiser product that was just a game or just a toy that had zero educational content.
CS: How many titles (books) does the company mail?
MS: Just the one title [MindWare].
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