A Chat With March’s Profile, Martin Smith, CEO of MindWare

CS: What is the primary merchandise offered in your catalog?
MS: Toys and games, all of which have some educational or developmental attributes. This could be physical attributes, physical developmental skills, or it could be mental skills … it could be math, it could be more literary, it could be creative. The common thread that links all the products is that they have a benefit over-and-above enjoyment in the narrow sense.