Wrap It Up
For more on Sealed Air’s products, visit: www.sealedair.com.
(For more information, see “Focus on Food Packaging”.)
On a Roll
The new Geämi Roll, a bio-degradable, protective packaging material made entirely of paper, can be used for wrapping, cushioning or as void fill. Manufactured by Morrisville, NC-based Geämi, the Geämi Roll is based on expanding paper that has been die-cut with millions of small slits in a pattern across its length. This packaging product can be a cost-effective way to protect fragile items from rigorous handling.
“We have many catalog companies using our environmentally friendly packaging,” says Michael Suthard, vice president of sales and marketing at Geämi. Crate & Barrel, The Vermont Country Store, and Siegler & Co.’s Sovietski Collection and Treasures From a Bygone Era are just a few of Geämi’s customers.
“Our strategy has been to use Geämi for 80 percent of our items that in the past would have required bubble wrap,” says H. Knick Staley, director of operations at Sovietski Collection, a general merchandise cataloger. “The main advantage of this over bubble wrap is that it’s less expensive.”
Also, because the machines wrap automatically, productivity within Sovietski’s fulfillment operations have improved by about 15 percent from when it used bubble wrap.
Although the San Diego-based cataloger uses Geämi for merchandise such as porcelain, crystal and ceramics, it continues to use bubble wrap on items that are the most fragile, particularly products with thin glass.
“The only disadvantage we’ve found with Geämi is that its useful life is one shipment only,” says Staley. “In cases where customers wish to return a fragile item [in the same package], the item may be more prone to break than a similar item returned with bubble wrap — or new Geämi.”
For more, visit: www.geami.com.
Waterproof and Recyclable
High-end fashion retailer Nordstrom needed a quality, low-cost packaging solution that was both waterproof and recyclable, as well as compact for better shipping.