Wrap It Up
Tru•Tech, an Indianapolis-based packaging provider, offered a quick fix. Its Tru•Seal packaging met all of Nordstrom’s above-noted parameters. Additionally, Tru•Seal doubles as a return package, thereby costing less and reducing waste.
Tru•Tech also offers e-commerce packaging. It’s U.S. Postal Service-approved with a quality print surface that accepts high-end graphics, such as your logo, so you extend your branding strategy even to your packaging. For more, call (317) 879-4346 or visit www.tru-tech.com.
Focus on Food Packaging
With consumers hungry for more mail-order foods, catalog companies must continually be mindful of concerns about food safety, shelf life and distribution.
This is especially true for meat, poultry, fish and other perishable foods, such as cheesecake, that must be carefully handled in a timely manner to prevent food-borne illnesses.
The U.S. Department of Agriculture (USDA) offers the following safety tips for food mailers:
1. Send perishable items frozen or partially frozen with ice crystals still visible. Pack with a cold source in a foam or heavy corrugated cardboard.
2. Deliver perishable products as quickly as possible — ideally, overnight. Label the items and the outer package “Keep Refrigerated” to alert the recipient.
3. When sending perishable items to an office, have your customer service reps (CSRs) ensure that delivery occurs on a work day when the office is open. When taking the orders, CSRs also should ask if refrigerator space is available for keeping the items cold.
4. When using dry ice, warn recipients of its use by writing “Contains Dry Ice” on the outside of the box. Don’t touch dry ice with bare hands or let it come in direct contact with food.
For more food safety information about meat, poultry or egg products, contact the USDA Meat and Poultry Hotline at (888) 674-6854, or visit www.usda.gov.