Pricing & Payment Options are Key to Int'l Success (765 words)
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To build response, examine differences in cultural attitudes to payment methods and pricing issues.
"Localization is indispensable for attracting large numbers of customers in Europe's fragmented market," writes Forrester Research analyst Dr. Therese Torris. "Even customers who speak English prefer sites that offer their local language, as well as local product selections, relevant payment options and localized versions of customer service," she says in her book, "The Best of Europe's eCommerce," published in August 1999.
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