Pressure Mounts for Marketers, Survey Shows
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* 68 percent of marketers surveyed said they’re now measuring the quantifiable results of marketing to the bottom line;
* 64 percent said their marketing programs are more effective today than they were three years ago; and
* 95 percent of marketers surveyed said they plan to significantly increase their staffs and budgets over the next three years.
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- U.S.
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