Pressure Mounts for Marketers, Survey Shows
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As the nation’s economy continues to spiral downward and consumers spend less, U.S. marketers feel increased pressure to perform. According to a recent survey from Eloqua, a provider of integrated demand generation platforms for B-to-B marketing programs, 86 percent of marketers surveyed say they feel greater pressure to account for better results. Here are some more noteworthy findings of the survey:
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