Plan Now: Paper Prices Will Continue to Rise
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Jim Coogan
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Plan for ink prices to increase, too. Prices for ink increased last month and may increase again given the high price of oil. Ink is a major manufacturing cost for printers. So work with your printer closely to understand what your manufacturing costs will be in 2009.
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What else can you do to buffer the costs of printing your catalog? Review potential savings from cutting your trim size and paper weight. Work with your printer to co-mail your catalog and minimize postage costs. Know your breakeven, and make sure your circulation maximizes profitability.
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- People:
- Jim Coogan
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- Santa Fe, N.M.
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Jim Coogan
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