Pin of the Week: Is Luxury Brands Partnering With Discount Retailers the Future of Retail?
It was back in July when we first heard about the Target and Neiman Marcus collaboration. Now three months, 24 designers and one very impressive look book later, we're not disappointed. The look book, which debuted Oct. 16, features apparel, gifts, home goods and holiday decorations by some of the world's most coveted designers and brands, including Diane Von Furstenburg, Alice + Olivia, Jason Wu, and Marc Jacobs, to name a few.
Target isn't the only retailer pairing up with a luxury brand this holiday season. Earlier this month, Barneys announced a collaboration with Disney, and Starbucks just announced its partnership with luxury powerhouse Rodarte for a line of coffee mugs and tote bags. So, my question is, is partnering with luxury brands a holiday retail stunt or could it be the future of retail?