After last week's rumblings that Marc Jacobs would discontinue its freestanding secondary line, folding it into the overall brand, the designer himself has confirmed the plan to Women's Wear Daily. According to Jacobs, the decision to intermingle the two reflects the increasingly high-low scope of fashion today. "The intention now is no different than when Robert [Duffy] and I started Marc by Marc Jacobs or Marc-no-Jacobs," he said. (The latter was what the two jokingly called the label at the outset.)
I have to be honest, every time someone mentions "social currency," I immediately wonder what the catch is. Yes, social media is a powerful marketing channel for brands and a great way to engage with consumers, but retailers know all too well that a slew of Facebook Likes or #mentions on Twitter doesn't always yield a strong return on investment. So, what's a mere 140 characters really worth to a brand? Apparently, around $20 bucks.
New York City -- Fashion retailer Marc Jacobs will enter the beauty category with his first store dedicated to cosmetics and beauty items. The nearly 500-sq.-ft....
Sephora is one of the few brands whose retail prowess is equally matched by its digital savvy. Since LVMH acquired the company in 1997, it's grown to become the biggest beauty retailer in the world, now even gaining on hallowed luxury ground within its own company. LVMH has named Sephora its primary growth vehicle, with some analysts estimating that LVMH's Selective Retailing division (which includes Sephora) will overtake LVMH's luxury goods as its most lucrative business by 2018. That means it will outperform Marc Jacobs, Givenchy, Louis Vuitton, Celine, Fendi and Kenzo's sales combined.
Style Coalition revealed the Fashion 2.0 Award winners, those who, in the voting public's eye, are owning the online branding game. Barneys' creative director and man about town, Simon Doonan, was the keynote speaker, and a new categorie, "Best Pinterest," was announced. See who won that, as well as "Best Online Video," "Best Facebook," and "Best Twitter" after the jump.
DSW, a branded footwear and accessories retailer, announced the launch of Luxe810, its new luxury experience website. Offering top luxury brands at up to 50 percent off, the Luxe810 assortment includes shoes, handbags, jewelry and other accessories for men and women. Among the brands featured at Luxe810 are Gucci, Prada, Bottega Veneta, YSL, Sergio Rossi, Marc by Marc Jacobs, Pucci, Giuseppe Zanotti and more.