Using Personally Relevant Video to Drive Engagement
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Kelly Ford
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Who Will Embrace Personalized Video in 2013?
Last year, seven of the top 10 cable operators and telecommunication providers in the United States pursued customer care strategies that included personalized video bills, which educate and support customers. We'll likely see other industries, including insurance and financial services, make similar moves in 2013. Health insurance leader Humana has already announced its intent to move in this direction by delivering benefits statements and explanations to customers via video.
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Kelly Ford
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