Using Personally Relevant Video to Drive Engagement
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Kelly Ford
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This is critical information for marketers who are planning their 2013 activities. The placement of video in ads and email marketing will only continue to rise in importance, and we'll see similar increases in mobile video viewing and video paired with TV. Forrester Research cites personalized video as an emerging technology for chief marketing officers to watch in the near term. Personalized, real-time video, especially when combined with big data, increases interactivity and engagement, while also creating greater customer lifetime value.
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