Using Personally Relevant Video to Drive Engagement
Taking the Power of Online Video to the Next Level
The distinct power of personalization is becoming apparent as video content itself becomes more widely adopted and expected. Marketers know that a video increases the likelihood a recipient will open an email, for example. While the average email open rate for a text-based promotion is between 11 percent and 22 percent, it rises to 30 percent for marketers who add "video" to the subject line. Data from SundaySky shows that when video is personally relevant to the recipient — e.g., detailed information related to billing or account status — the open rates jump as high as 60 percent. The click-to-play rate for these personalized videos is anywhere from 80 percent to a staggering 99 percent.
- Places:
- United States