For example, movie theaters stay relevant in the age of Netflix and HBO NOW by tracking which movies customers see and then tailoring future promotions based on those interests. Theaters use apps to share show times and enhance customers’ movie-going experiences.
3. When? Data that reveals when customers use your app or website (and for how long) is extremely valuable. You can test whether timed push notifications make them more or less likely to open the app. Without this data, you’ll end up sending messages at the wrong time and risk losing customers.