1. Who? Think demographics here. Age, location, gender and income form the basis of a profile. Request access to users’ social media accounts so you can find out their interests and sharing habits. Public domain information often provides useful clues to a person’s lifestyle.
2. What? Pay attention to how customers interact with your brand through your app, and analyze transactional data such as purchase behaviors. You want a clear picture of their browsing and buying preferences so you know the best ways to target them.