When e-readers disrupted the publishing industry, many consumers swore they would stay loyal to the old-fashioned paper book. Technology made inroads however, and the number of people who own e-readers is still growing.
Retail has followed a similar course.
Online shopping has revolutionized the industry, and mobile is a key reason why. Still, people crave human connection. They want the personal experience of shopping at brick-and-mortar stores when they shop online. The best way to meet this demand is with a personalized app that can help deliver a true omnichannel experience.