Overstock.com Will Change its Website Domain to Bed Bath & Beyond Following Transaction

E-commerce home goods retailer Overstock.com will no longer go by its eponymous name online and will instead move under the Bed Bath & Beyond domain name in the coming weeks after acquiring the bankrupt rival’s intellectual property, Overstock announced Wednesday. It will relaunch the Bed Bath & Beyond website in Canada within the next week, followed by a rollout of a website, mobile app and loyalty program in the U.S. “weeks later.” Overstock announced the moves as it completed its $21.5 million acquisition of Bed Bath & Beyond's intellectual property and digital assets.
Total Retail's Take: In a somewhat surprising move, Overstock.com will be jettisoning its existing website domain name in favor of Bed Bath & Beyond's. The online home goods retailer is banking on the well-known Bed Bath & Beyond brand name, which it acquired along with other intellectual property and digital assets. Relaunching the Bed Bath & Beyond website in Canada first would appear to be a way to ease into the transition, working out any issues before introducing in the larger U.S. market.

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.