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Jason Arena
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4. Strategic budgeting. Successful dynamic content projects leverage strategic budgeting processes. For example, product videos can be produced several ways:
- as a series of still shots;
- in high definition; or
- with a more expensive camera such as the Red One.
Despite the added cost, the Red One can capture still images from video, creating additional applications for other forms of marketing collateral. By increasing up-front investments, brands can often achieve higher returns and greater value on their product video investments.
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Jason Arena
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