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Joe Keenan
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Like most successful companies, it was important to Clarks that it be able to maintain and improve its e-commerce site on a permanent basis without increasing the time and resources devoted to it.
"We want to continue to look at additional capabilities within the service that we haven't yet deployed," says Almeida. "That includes rendering from a sequencing perspective — e.g., what parts of the page render first, above or below the fold — and also looking to accelerate the sequencing and traffic targeting so that we can continue to see our metrics improve from an engagement perspective as well as from a conversion perspective."
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- Rick Almeida
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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