Rick Almeida

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

When informed shortly before the all-important holiday season that its web optimization service was no longer being offered, Clarks founds itself in a position where it needed to quickly find a replacement to continue to maintain service levels and get it through its busiest time of the year. Already having an existing relationship with Yottaa, a mobile and web performance optimization company, Clarks opted to implement its Engagement Cloud solution.

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