Case Study: Online Video Yields Increased Conversions for Really Good Stuff

Facebook has proven to be RGS’s No. 1 tool for sharing videos. The retailer posts its videos to its Facebook page, then tracks how many times they’re viewed and shared by other people.

In addition to introducing teachers to the RGS brand, product videos are helping to sell more product to those teachers. Conversion rates for products that have a video are trending 25 percent higher vs. when they didn’t have a video.