Online Communities Offer Myriad Opportunities for Marketers

* Maintain a solid reputation. Your reputation, and in large part your success, will be tied to your trustworthiness. This trust with your community is built on how you deal with betrayers and defectors within your community. Publishing the names of the betrayers and defectors is the best way to handle this situation, Silver’s book points out. If they create new identities, publish those as well, as well as the ISPs who sold the defectors their e-mail addresses.