Online Communities Offer Myriad Opportunities for Marketers
By
Joe Keenan
and Senior
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
* People’s desire to interact. Understand that people have an urge to collaborate with others who share a common interest. You’re providing a forum for this interaction.
* It’s O.K. to charge for membership. If you create a community where you provide valuable information to others, the ability to share information amongst themselves and the assurance that you’ll keep out defectors, then people will pay for the benefits you offer. It’s necessary to gain the trust of the community and not break that trust with purposeless fees. Make sure that what they are paying for they’re getting.
0 Comments
View Comments
- People:
- David Silver
- Joe Keenan
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
Author's page
Related Content
Comments