One Size Does Not Fit All When It Comes to Print Guidelines
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5. Have a good relationship with your printer. Zuckermandel noted that you can often haggle a bit more with a printer over insert media prices than print. But he added that great service can be more important than the lowest bid. A good insert media printer should understand multiple key codes with multiple destinations. The printer should also be giving you mock-up samples for approval and testing.
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