9 Tactics to Boost Your Video Merchandising Efforts
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Craig Wax
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4. Put videos "above the fold." In the context of the web, above the fold means the area of the screen visible without having to scroll. In testing performed by Invodo, videos placed above the fold achieved a one-and-a-half times higher view rate than videos below the fold. If your video player won't fit above the fold, include other tools such as icons or image overlays to ensure that you're making it easy for consumers to find your videos.
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