9 Tactics to Boost Your Video Merchandising Efforts

8. Make YouTube work for you, part one. YouTube may not be the ideal player to host videos on your site, but it's the world's second largest search engine, ahead of Yahoo and Bing put together. So you'll want to put your video content on YouTube as well as on your site. Drive traffic back to your site with a vanity url displayed in an overlay on the video.

9. Make YouTube work for you, part two. Another easy way to drive traffic from your YouTube-based videos to your website is to use a "secret link." Think you can't link out of YouTube? Think again. Put a text link as the first element in the video description. A clickable link will appear just below the video as it plays.

These are just a few of the tactics retailers can try depending on whether they host their own videos or use a video-sharing site such as YouTube or Vimeo. If you're focused on the smallest details and constantly questioning things, you're more likely to achieve your video marketing goals.

Craig Wax is the CEO of Invodo, the business video experts.