NAPCO Media Hires Industry Veteran Nathan Safran to Launch NAPCO Research
NAPCO Media, a leading B-to-B media company, announced today that Nathan Safran has joined the company as director of research. (NAPCO Media is the parent company of Total Retail.)
Safran, who will lead the newly created NAPCO Research team, began his career as a Forrester Research analyst and joins NAPCO from Blue Nile Research, where he served as owner and principal analyst.
“NAPCO Research will deliver unprecedented and exclusive market intelligence to help our respective audiences and clients understand market trends, compare benchmarks, identify new business opportunities and ultimately grow their businesses,” said Dave Leskusky, NAPCO Media president. “We found the right person to launch this initiative. Nathan is an accomplished analyst, thought leader and entrepreneur with more than 20 years of research experience, so we're excited to welcome him to the NAPCO Media family.”
Leveraging its market-leading brands, engaged audiences and experienced editorial teams, NAPCO Media is uniquely positioned to produce a full range of research capabilities, including quantitative and qualitative surveys, data analysis and whitepaper development.
“I’m extremely excited to be joining the NAPCO Media family,” said Safran. “From its deep in-house industry expertise to its loyal and engaged communities to its commitment to its clients, launching NAPCO’s research initiative is an opportunity that I simply couldn't pass up.”
Results from NAPCO Research studies will support strategic decision making and product development, provide thought leadership and insights on brand awareness, and support brand positioning. These capabilities leverage NAPCO Media’s expertise in any or all of its market communities, including Printing and Packaging, Publishing, Marketing, Retail, Non-Profit, Consumer Technology and Promotional Products.
About NAPCO Media
NAPCO Media is a leading B-to-B media company specializing in creating community through content via integrated media programs, video services, marketing services, events and event management, custom content, eLearning and market research. NAPCO Media has rapidly expanded its portfolio to include NAPCO Video Services, NAPCO Events, NAPCO Marketing Services and NAPCO Research.