Best Practices for Integrating Mobile Coupons Into Your Marketing Mix
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Privacy and security. Consumers should be able to easily opt in and opt out of your messages. Privacy must be respected (i.e., meet the guidelines set forth by the MMA).
With the mobile marketplace growing by the day, it's become critical for retailers to integrate these strategies into their mobile marketing campaigns. By understanding the process and best practices listed above, your mobile strategy should deliver a healthy return on investment and improved customer loyalty.
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