Best Practices for Integrating Mobile Coupons Into Your Marketing Mix
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These channels and methods allow for multiple ways to communicate. More channels means more ways to get it right — or wrong. Here are five best practices to using mobile coupons:
1. Honesty. Coupons should be presented to consumers in a truthful, nondeceptive or misleading manner. Be sure to:
- effectively communicate terms and conditions by using language such as "Offer valid for items indicated" or “May not be combined with any other offer";
- clearly display disclaimers, warranties, guarantees and expiration dates;
- indicate the delivery method; and
- allow for feedback.
Content and placement. Ensure your coupons are going to the right audience. Avoid any type of content that isn't in good taste or promotes illegal activity.
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Meredith Cunningham
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