Best Practices for Integrating Mobile Coupons Into Your Marketing Mix
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A recent whitepaper from the Mobile Marketing Association (MMA) titled Guidelines and Best Practices in Mobile Price Promotions, details best practices in mobile coupons, promotions and rebates delivered and redeemed via the mobile web.
“Our recent study with Synovate shows that consumer interest in mobile coupons is high and growing, giving brands, merchants and marketers a powerful new opportunity to establish and maintain relationships with consumers,” said Greg Stuart, CEO of the MMA, in a company press release.
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