How Will a Recession Affect Your Multichannel Operation?

4. Look at potential savings in printing your catalog, including cutting paper weight, paper grade or trim size.

5. Look at financial “what if” scenarios from a sales decline.

If sales are slowing because recessionary fears are pulling down response, your profits are likely headed for the same fate. Be proactive, and present catalog circ planning options that preserve profits and/or sales — hopefully both! And know that senior management will usually choose to preserve profitability at the expense of sales.