How Will a Recession Affect Your Multichannel Operation?
Metrics that provide early warning signs of a slowdown
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Jim Coogan
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* How are sales compared to your budget or plan? How are weekly and monthly sales compared to last year? If the same circulation is delivering fewer sales, where’s the softness?
* How are your merchandise categories performing? Do you have categories that are more recession-proof than others?
* What are you hearing from your vendors regarding how sales are holding up for the manufacturers and vendors who supply you? If your merchandise category softens, how can you maintain or increase your market share?
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Jim Coogan
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