Measuring Sales by Channel: Web vs. Call Center
By
Jim Coogan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
5. Will identifying unprofitable Web-buyer segments yield opportunities to profitably cut circulation? Catalogers find they almost always mail some Web buyers too frequently.
6. What are the keycodes and quantities of buyers from promotion codes or flagging Web feeds from affiliates, pay-per-click, natural search, co-registration or e-mails? Catalogers need to assign original source codes to buyers coming from the Web and to distinguish between the different kinds of Web buyers. As Web buyers grow as a proportion of total business, it becomes important to further segment Web buyers by their original source.
0 Comments
View Comments
- People:
- Jim Coogan
- Places:
- Santa Fe, N.M.
E
Jim Coogan
Author's page
Related Content
Comments