Measuring Sales by Channel: Web vs. Call Center
Next Week: In the third and final part of his three-week series, Jim focuses on the methodologies to employ in your matchback analytics while looking at opportunities to increase your prospecting lists.
Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or email@example.com .