Mailing Community Reacts to the PRC's Decision

Echoing Kimmel's thoughts, the American Catalog Mailers Association's (ACMA) Vice President & Deputy Director Paul Miller noted that direct marketers, notably catalogers, aren't out of the woods yet.

"Catalogers need to get involved with advocates like ACMA more than ever," Miller says. "The USPS is hurting financially and in all likelihood will come back looking for more in rate increases in the future. So if catalogers become complacent and assume all's well, they'll be sadly mistaken."